Getting everyone onboard the CRM train…

Installing a CRM system in your enterprise is notoriously not easy. But once you’ve got the system up and running, the real work begins: Convincing your people to use the thing.

Failure to adopt is one of the most common causes of CRM failure. The users simply ignore the new system and continue to do things the old way, complete with Rolodexes and scraps of paper everywhere. Read more..

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