Customer relationship management systems have come a long way from being nothing more than high-tech Rolodexes. Once known for storing reams upon reams of contact information such as customer names and addresses, today’s CRM technologies deliver high-tech analytics capabilities, highly personalized communications and collaborative platforms. Together, these cutting-edge features aim to recapture the customer service once provided by local mom-and-pop shops.

This white paper will introduce readers to a CRM system’s key benefits and modules, as well as explore the five trends shaping the technology’s future.