We recently undertook a highly focussed telemarketing campaign using our own resources to 30 or so organisations, in a vertical market sector that we have specific expertise in. These calls immediately resulted in requests to provide¬†further information to […]

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Customer relationship management systems have come a long way from being nothing more than high-tech Rolodexes. Once known for storing reams upon reams of contact information such as customer names and addresses, today’s CRM technologies deliver high-tech analytics […]
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