We recently undertook a highly focussed telemarketing campaign using our own resources to 30 or so organisations, in a vertical market sector that we have specific expertise in.
These calls immediately resulted in requests to provide further information to seven companies.
This then resulted in four meetings which has subsequently resulted in confirmed orders for new multi-user Act!
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Customer relationship management systems have come a long way from being nothing more than high-tech Rolodexes. Once known for storing reams upon reams of contact information such as customer names and addresses, today’s CRM technologies deliver high-tech analytics capabilities, highly personalized communications and collaborative platforms. Together, these cutting-edge features aim to recapture the customer service once provided by local mom-and-pop shops.
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