Getting the best from CRM system requires planning, commitment from senior management and buy-in from the users, this article discusses these and more…
http://it.toolbox.com/blogs/insidecrm/making-the-most-of-crm-how-top-performers-leverage-data-to-outpace-competitors-64819
Many times we have spoken to clients who simply ‘don’t get CRM’ consequently their initial investment has been wasted, we have subsequently been engaged to recover the situation.
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