We like this article – it’s a common sense approach to CRM implementation….

In order for companies to obtain and retain customers, they need a concrete way to organise their client database. Unfortunately, in this day and age, spreadsheets won’t cut it, especially if a business is looking to grow its clientele as well as the business as a whole.

While Sales Force Automation software helps organize sales professionals better than spreadsheets; it only focuses on the sales end, not the customer relationship end. Both are key for long term business growth and success, and when companies get serious about growth, they buy Customer Relationship Management software and adopt new CRM processes.

This introduction to CRM white paper details the decision to transition to CRM and the expectations, transitioning issues, and results of a successful CRM implementation. Read More


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