Your Customer Relationship Management (CRM) system may be the flashiest around: the most expensive, most comprehensive or most impressive on the shelf. Yet it can only ever be as good as the data it contains. Many CRM implementations fall at the first hurdle because dirty data is uploaded to populate it quickly. From day one, the CRM is crippled.

Even the best quality data will decay over time, leaving your CRM cluttered and cumbersome – (something we see on a regular then the system gets blamed because it doesn’t deliver)

So in a word, how would you describe the data in your CRM? Read more


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