If you create emails for email marketing the wording needs to be as simple as possible, how do you check this ?Well you use a content checker that measures readability against a scale, the Flesch-Kincaid being one of them.Here’s a useful link http://www.read-able.com/You should also check your website for readability too – keep it simple (if you can !)
The Readability Test Tool
Website readability test tool. Test readability by referer, URI or direct text input. Scores for Flesch Kincaid Reading Ease and Grade Level, Gunning Fog Score, Coleman Liau Index and Automated Readability Index.