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New EU Data Protection laws on the way…

Here’s a snippet from an article by Maximizer with regard to the new data protection laws implemented in Canada and the likely impact it will have on us in the EU…

Most business people involved in using customer data to market or sell directly via mail, SMS, social media messaging and other digital channels are at least vaguely aware that profound changes in regulation in this area are coming and they are going to have to do something – something pretty big in fact – to meet new rules sooner rather than later.

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