Good CRM needs good Processes….

Excellence in CRM is not just about having a database with lots of fields, you need supporting processes too. Users need to know what’s expected of them, what information to record, who needs to record it, and when.

Great article here that supports this idea: http://it.toolbox.com/blogs/insidecrm/excellence-in-crm-70887?reftrk=no&trdref=4232425265674d61696c696e673a496e736964652d43524d&mailing_id=1543371

Posted in ACT!, CRM Best Practice
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