Sensible article addressing the main points which will drive success, or failure, when implementing CRM http://hosteddocs.ittoolbox.com/zdwphow_to_drive_crm_adoption.pdf

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The customer relationship management (CRM) solution market has all manner of applications, from customizable on-premise systems to easy-to-use solutions that integrate right into your email. Even enterprises fall into the trap of getting CRMs filled with features they […]
Useful article on the importance of keeping CRM data clean and up to date: CRM:Clean Your Data
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