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CRM provides a £5.60 return for every £1 spent, but must be

Measuring Success: How Effective Is Your CRM Strategy?

Adopting customer relationship management (CRM) entails a great deal of risk. Even if you complete all the necessary steps to deploy your system to the appropriate departments or divisions, your CRM project isn’t a guaranteed success. For most companies, CRM failure occurs after the system has been implemented.

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