A useful white paper from Ziff Davis on the benefits of CRM to management can be downloaded here
Two wrongs don’t make a right. However, bad technology can make your whole business model seem wrong. When the boss doesn’t want to spend the cash, it may take some convincing to make things right.
The Ziff Davis guide can help you.
Download “6 Ways to Sell Management on CRM” to find out how to:
• Get beyond talks about money and focus on business value
• Discern between the top CRM systems for your industry
• Build a case for your business’ future
• Dispell common CRM myths